# The Ghori — Full Agentic Manifest > Premium hair care, hair growth and beauty essentials by Ghori Trading LLC. Curated in Dubai, shipped worldwide. The Ghori is a modern beauty house building slow, high-performance rituals for hair, scalp and skin. Formulas are cruelty-free and silicone-free where relevant, developed with partner labs in the UK, India, South Korea and Belgium, and curated and dispatched from Dubai. The legal entity is Ghori Trading LLC, One by Omniyat, Business Bay, Dubai, United Arab Emirates. Support: hello@theghori.com, +971 800 44674 (UAE toll-free), Monday–Saturday 09:00–19:00 GST. ## Commerce facts - Currency: AED by default; auto-switches by shipping country (AED, USD, GBP, EUR, INR, PKR, SAR and more). - Payment methods: Card (Stripe), Apple Pay, Google Pay, Cash on Delivery (UAE only). - Shipping: free shipping on qualifying UAE orders; tracked express worldwide, typically 2–7 business days. - Returns: 7-day return window for unopened items. - Newsletter offer: code SHINE10 gives 10% off a first order. - VAT: UAE prices are shown inclusive of 5% VAT. ## Catalog ### Ghori Derma Roller - URL: https://theghori.com/product/ghori-derma-roller - Category: Tools & Accessories › Scalp Tools - Size: 1 pc - Price: AED 25 (VAT inclusive) - Key actives: 540 titanium micro-needles, Medical-grade ABS handle - How to use: Use only on healthy, clean skin and follow the supplied directions. Allow skin to recover before using essential oils or fragranced products. A hand-held derma roller with 540 titanium needles. Follow the supplied care instructions and seek professional advice on suitability and aftercare; do not apply essential oils to freshly needled skin. ### Ghori Sublimizhair Hair Serum - URL: https://theghori.com/product/ghori-sublimizhair-hair-serum - Category: Hair Care › Serums - Size: 60 ml - Price: AED 80 (VAT inclusive) - Key actives: Argan Oil, Camellia Seed Oil, Provitamin B5, Silk Amino Acids, Vitamin E - How to use: Warm 2–3 drops between palms and glide through damp or dry mid-lengths and ends. Do not rinse. A Belgian-formulated leave-in serum that smooths frizz, seals split ends and delivers a mirror-like finish without weighing hair down. Rich in botanical actives for daily strength and shine. ### Ghori Galvanizhair Hair Serum - URL: https://theghori.com/product/ghori-galvanizhair-hair-serum - Category: Hair Care › Serums - Size: 60 ml - Price: AED 80 (VAT inclusive) - SKU: 9780220674458 - Key actives: Biotin, Panthenol, Niacinamide, Glycerin, Botanical Extracts - How to use: Apply a dropperful directly to the scalp, focusing on thinning areas. Massage for 60 seconds. Use nightly. A concentrated scalp serum that energises the follicle environment, targets thinning zones and encourages visibly thicker, denser hair over time. ### GHORI Moringa Frizz Control Miracle Oil 60 Ml - URL: https://theghori.com/product/ghori-moringa-frizz-control-miracle-oil-60-ml - Category: Hair Care › Hair Oils - Size: 60 ml - Price: AED 60 (VAT inclusive) - Key actives: Cold-Pressed Moringa Oil, Argan Oil, Vitamin E, Rosemary Extract - How to use: Warm a few drops in palms and work through mid-lengths and ends. Use on damp or dry hair. A cold-pressed moringa oil blend that tames frizz, seals cuticles and restores softness to dry, chemically-treated or heat-styled hair. ### Ghori Premium Cold-Pressed Castor Oil 60 ML - URL: https://theghori.com/product/ghori-premium-cold-pressed-castor-oil-60-ml - Category: Hair Care › Hair Oils - Size: 60 ml - Price: AED 40 (VAT inclusive) - Key actives: 100% Cold-Pressed Castor Oil (Ricinus Communis) - How to use: Apply to scalp, brows or lashes. Massage in and leave overnight. Shampoo out in the morning. Pure, cold-pressed castor oil rich in ricinoleic acid — a time-honoured treatment for scalp, brows and lashes, delivering deep nourishment and visible strengthening. ### Ghori Rosemary & Biotin Hair Oil with Mint - URL: https://theghori.com/product/ghori-rosemary-mint-biotin-fortifying-oil - Category: Hair Care › Hair Oils - Size: 100 ml - Price: AED 40 (VAT inclusive) - SKU: 5061036180031 - Key actives: Rosemary Oil, Peppermint (Mint), Biotin (Vitamin B7), Vitamin E, 16 Botanical Extracts - How to use: Apply a few drops directly to the scalp and hair roots, massage for 2–3 minutes, then leave overnight or for a few hours before washing. Use 2–3 times per week for best results. GHORI Rosemary, Mint & Biotin Fortifying Hair Oil is a versatile, nutrient-rich ritual for tired roots, thinning hair, scalp dryness and dry skin. The lightweight, fast-absorbing formula is enriched with 16 nourishing botanicals and leaves a clean, non-greasy finish. ### Ghori Sublimizhair Natural Premium Conditioner - URL: https://theghori.com/product/ghori-sublimizhair-natural-premium-conditioner-500-ml - Category: Hair Care › Conditioners - Size: 500 ml - Price: AED 80 (VAT inclusive) - SKU: 5061036180826 - Key actives: Hydrolyzed Keratin, Ceramide Complex, Chrysanthemum Indicum Extract, Gleditsia Australis Fruit Extract, Biota Orientalis (Thuja) Leaf Extract, Rehmannia Root Extract, Panthenol, Nourishing Plant Oils - How to use: After shampooing, work through mid-lengths and ends. Leave 3–5 minutes and rinse with cool water to seal the cuticle. A salon-grade K-beauty conditioner made in South Korea. Hydrolyzed keratin rebuilds the hair shaft from within, ceramides seal in moisture for that signature glass-hair shine, and Hanbang botanicals — Chrysanthemum, Gleditsia and Biota Orientalis — calm and condition the scalp. Deep repair, humidity-proof softness, safe for coloured and chemically-treated hair. ### Ghori Sublimizhair Natural Premium Shampoo - URL: https://theghori.com/product/ghori-sublimizhair-natural-premium-shampoo-500-ml - Category: Hair Care › Shampoos - Size: 500 ml - Price: AED 80 (VAT inclusive) - SKU: 5061036180819 - Key actives: Panax Ginseng Root Extract, Thuja Orientalis Leaf Extract, Rehmannia Glutinosa Root Extract, Cnidium Officinale Extract, Houttuynia Cordata Extract, Gleditsia Japonica Fruit Extract, Chrysanthemum Boreale Extract, Panthenol - How to use: Apply to wet hair, emulsify in hands first, then massage into scalp for 1–2 minutes. Rinse and follow with Sublimizhair Conditioner. Authentic K-beauty haircare, made in South Korea. A pH 5. 5–6. 5 Hanbang herbal shampoo built on Panax Ginseng, Thuja, Rehmannia, Cnidium, Houttuynia Cordata and Gleditsia — the same Korean botanicals trusted for generations. ### The Growth Ritual Kit - URL: https://theghori.com/product/hair-growth-kit - Category: Kits › The Growth Ritual - Size: 2-piece kit - Price: AED 58.5 (VAT inclusive) - SKU: KIT-KIT-GROWTH-RITUAL - Key actives: 540 Titanium Micro-Needles, Rosemary Leaf Oil, Biotin, Peppermint Oil - How to use: Patch-test the oil and follow its label. Keep oil applications separate from rolling; allow the scalp to recover and seek professional advice on device use. The kit pairs a titanium derma roller with our rosemary, mint and biotin conditioning oil. Microneedling can irritate or damage the scalp if used incorrectly; consult a qualified professional and follow the device instructions. Do not apply essential-oil products to freshly rolled or irritated skin. Cosmetic conditioning is not a treatment for diagnosed hair loss, and growth results are not guaranteed. ### The Repair Ritual Kit - URL: https://theghori.com/product/hair-repair-kit - Category: Kits › The Repair Ritual - Size: 3-piece kit - Price: AED 216 (VAT inclusive) - SKU: KIT-KIT-REPAIR-RITUAL - Key actives: Hydrolyzed Keratin, Ceramide Complex, Chrysanthemum Extract, pH 5.5–6.5 Cleanse - How to use: Shampoo and rinse. Condition mid-lengths and ends, leave 2–3 minutes, rinse cool. On towel-dried lengths, work a few drops of the serum through ends and leave in. Damage doesn't undo in a single wash — it undoes in a routine. This box holds the full protocol: the Sublimizhair Shampoo lifts away buildup at a skin-friendly pH; the Conditioner delivers hydrolyzed keratin and ceramides deep into the shaft; and the Cellulizer serum finishes the lengths where damage lives. Together they rebuild elasticity, seal split ends, and hand back the softness bleach and heat took away. ### The Wash Day Duo - URL: https://theghori.com/product/korean-shampoo-conditioner-set - Category: Kits › The Wash Day Duo - Size: 2-piece kit - Price: AED 144 (VAT inclusive) - SKU: KIT-KIT-WASH-DAY-DUO - Key actives: Chrysanthemum Extract, Gleditsia Extract, Hydrolyzed Keratin, Ceramide Complex - How to use: Massage the shampoo into the scalp for 1–2 minutes and rinse. Apply conditioner through mid-lengths and ends, leave 2–3 minutes, rinse cool. Every good hair story starts on wash day. The Sublimizhair Shampoo lifts away pollution, buildup, and excess sebum at a skin-friendly pH of 5. 5–6. 5, so the scalp is cleansed without being stripped. ### The Oil Wardrobe - URL: https://theghori.com/product/rosemary-castor-moringa-oil-set - Category: Kits › The Oil Wardrobe - Size: 3-piece kit - Price: AED 126 (VAT inclusive) - SKU: KIT-KIT-OIL-WARDROBE - Key actives: Rosemary Leaf Oil, Biotin, Ricinoleic Acid, Moringa Oleifera Oil - How to use: Rosemary oil to the scalp 3–5 evenings a week. Castor along brows and lash lines nightly. Moringa through damp lengths before styling. Every great wardrobe has its essentials — this is the oil version. The Rosemary, Mint & Biotin oil works at the scalp, boosting circulation where growth begins. Cold-pressed castor oil, rich in ricinoleic acid, conditions brows and lashes overnight. And featherlight moringa oil seals the cuticle for a glass-like, frizz-free finish on lengths, skin, and beards. ### The Colour Ritual Kit - URL: https://theghori.com/product/grey-hair-care-kit - Category: Kits › The Colour Ritual - Size: 2-piece kit - Price: AED 94.5 (VAT inclusive) - SKU: KIT-KIT-COLOUR-RITUAL - Key actives: 540 Titanium Micro-Needles, Melanin-Support Complex, Glycerin - How to use: Roll 1–2 times weekly on a clean, dry scalp. Apply Galvanizhair daily to greying areas and massage in; do not rinse. Natural colour recovery is a game of consistency and absorption — this kit improves both. Once or twice a week, glide the 540-needle titanium roller gently across the scalp to create micro-channels that dramatically improve uptake. Then apply Galvanizhair daily to greying areas, where its Belgian-formulated complex supports the follicle's own melanin activity. No dyes, no ammonia, no line of regrowth — colour that returns gradually, because it's genuinely yours. ### The Smooth Ritual Duo - URL: https://theghori.com/product/anti-frizz-hair-kit - Category: Kits › The Smooth Ritual - Size: 2-piece kit - Price: AED 126 (VAT inclusive) - SKU: KIT-KIT-SMOOTH-RITUAL-DUO - Key actives: Hydrolyzed Keratin, Ceramide Complex, Moringa Oleifera Oil, Oleic Acid - How to use: Condition after every wash, leaving it 2–3 minutes. Follow with moringa oil worked through damp mid-lengths and ends before styling. Frizz is a two-front battle: damage inside the strand, and moisture attacking from outside. This duo fights both. In the shower, hydrolyzed keratin and ceramides in the Sublimizhair Conditioner rebuild and seal the fibre. On damp hair, two to four drops of cold-pressed moringa oil lock the cuticle flat before it can lift — leaving a glass-like finish that holds through heat, humidity, and long days. ### The House Collection - URL: https://theghori.com/product/complete-hair-care-kit - Category: Kits › The House Collection - Size: 8-piece kit - Price: AED 436.5 (VAT inclusive) - SKU: KIT-KIT-HOUSE-COLLECTION - Key actives: 8 Full-Size Products, 3 Countries of Formulation, Every Ghori Ritual - How to use: Start with the Rituals page — choose your goal, and every product the ritual calls for is already in the box. Eight formulas, three countries of origin, one standard. The House Collection brings together the Korean wash-day pair, both Belgian serums, three botanical oils, and the titanium derma roller, with 10% off the full collection. ## Concern-based rituals - All rituals — https://theghori.com/rituals — Complete step-by-step systems and kits. - Regrowth ritual — https://theghori.com/rituals/regrowth — For thinning at the crown, temples and part line. - Density ritual — https://theghori.com/rituals/thinning — For shedding and loss of overall density. - Repair ritual — https://theghori.com/rituals/breakage — For breakage, split ends and chemically stressed hair. - Smoothing ritual — https://theghori.com/rituals/frizz — For frizz, humidity and dull lengths. ## Ingredients - Rosemary Leaf Oil (Rosmarinus officinalis) — https://theghori.com/ingredients/rosemary-leaf-oil — Botanical oil, sourced Morocco · Tunisia. The clinical rival to 2% minoxidil for pattern thinning. - Biotin (Vitamin B7 · D-biotin) — https://theghori.com/ingredients/biotin — Vitamin, sourced Belgium · pharmaceutical-grade fermentation. The keratin cofactor every fragile strand quietly runs out of. - Cold-Pressed Castor Oil (Ricinus communis) — https://theghori.com/ingredients/castor-oil — Botanical oil, sourced Gujarat, India. 90% ricinoleic acid — the omega that pushes the dermal papilla. - Moringa Oleifera Oil (Moringa oleifera) — https://theghori.com/ingredients/moringa-oil — Botanical oil, sourced Karnataka, India. 72% oleic acid — the shine oil that shrugs off humidity. - Peppermint Oil (Mentha × piperita) — https://theghori.com/ingredients/peppermint-oil — Botanical oil, sourced Pacific Northwest, USA · India. Menthol-driven cooling that outperformed minoxidil in murine trials. - Hydrolyzed Keratin (Plant-fermented hydrolysed protein) — https://theghori.com/ingredients/hydrolyzed-keratin — Peptide/Protein, sourced South Korea. The same protein hair is made of — pre-cut to slip inside a damaged cortex. - Ceramide Complex (Ceramide NP, AP, EOP) — https://theghori.com/ingredients/ceramide-complex — Peptide/Protein, sourced South Korea. The lipid mortar that stops your cuticle bricks from falling apart. - Chrysanthemum Extract (Chrysanthemum indicum) — https://theghori.com/ingredients/chrysanthemum-extract — Herbal extract, sourced Jeju Island, South Korea. Korean apothecary botanical that cools inflamed follicles. - 540 Titanium Micro-Needles (Titanium needle roller) — https://theghori.com/ingredients/titanium-microneedles — Tool, sourced China. A precision tool that requires careful hygiene and aftercare. - Argan Oil (Argania spinosa) — https://theghori.com/ingredients/argan-oil — Botanical oil, sourced Souss-Massa, Morocco. Morocco's 'liquid gold' — the omega-9 shine oil for weightless softness. - Camellia Seed Oil (Camellia oleifera) — https://theghori.com/ingredients/camellia-seed-oil — Botanical oil, sourced Zhejiang, China · Japan. The geisha's shine oil — 82% oleic acid for glass-hair finish. - Panthenol (Provitamin B5) (D-Panthenol · Provitamin B5) — https://theghori.com/ingredients/panthenol — Vitamin, sourced Germany · pharmaceutical fermentation. The molecule that turns into Vitamin B5 the moment it hits your hair. - Silk Amino Acids (Hydrolysed Bombyx mori · silk peptides) — https://theghori.com/ingredients/silk-amino-acids — Peptide/Protein, sourced Jiangsu, China (silk heartland). 18 amino acids from silk — the closest protein match to human hair. - Vitamin E (Tocopherols) (d-α-tocopherol · mixed tocopherols) — https://theghori.com/ingredients/vitamin-e — Vitamin, sourced USA · non-GMO sunflower & soy. The membrane antioxidant that stops your hair's fatty acids from going rancid. - Niacinamide (Vitamin B3) (Nicotinamide · Vitamin B3) — https://theghori.com/ingredients/niacinamide — Vitamin, sourced Japan · pharmaceutical fermentation. The NAD+ precursor that fuels the metabolically hungry follicle. - Glycerin (Glycerol · 1,2,3-propanetriol) — https://theghori.com/ingredients/glycerin — Vitamin, sourced European Union · vegetable-derived. The three-hydroxyl humectant that pulls moisture from air into hair. - Centella Asiatica (Centella asiatica · gotu kola) — https://theghori.com/ingredients/centella-asiatica — Herbal extract, sourced Madagascar · standardised in South Korea. Ayurveda's 'brahmi' — the wound-healing scalp herb K-beauty perfected. - Gleditsia Extract (Gleditsia sinensis · Chinese honey locust) — https://theghori.com/ingredients/gleditsia-extract — Herbal extract, sourced Sichuan, China. The 2,000-year-old Chinese saponin that cleanses without stripping. - Hydrolyzed Silk (Hydrolysed silk fibroin) — https://theghori.com/ingredients/hydrolyzed-silk — Peptide/Protein, sourced South Korea (silk-biotech standardisation). Silk fibroin, pre-cleaved to a size the cuticle actually accepts. ## Journal ### Why Hair Turns Grey — and What Can Actually Be Done - URL: https://theghori.com/journal/why-hair-turns-grey - Updated: 2026-07-11 · 4 min read Every strand of coloured hair on your head is running a tiny pigment factory. At the base of each follicle, cells called melanocytes produce melanin — eumelanin for brown and black tones, pheomelanin for red and gold — and inject it into the growing hair shaft. Grey hair is what happens when a factory slows its output. White hair is a factory that has closed. Understanding greying as a process rather than an event changes how you think about addressing it. ### How to Use a Derma Roller for Hair: The Complete Guide - URL: https://theghori.com/journal/how-to-use-a-derma-roller-for-hair - Updated: 2026-07-11 · 5 min read Microneedling began in dermatology clinics as a skin-rejuvenation treatment. Then researchers noticed something: patients microneedled on the scalp grew hair better — especially when the rolling was combined with topical treatments. The tool that brings this home is the derma roller, and used correctly, it is the highest-leverage five minutes in a hair routine. Used carelessly, it's a way to irritate your scalp. The difference is technique. ### Rosemary Oil vs Minoxidil: What the Research Actually Says - URL: https://theghori.com/journal/rosemary-oil-vs-minoxidil - Updated: 2026-10-07 · 8 min read Rosemary oil is not an established substitute for minoxidil. One small 2015 study comparing rosemary oil with minoxidil 2% found improved hair counts in both groups at six months, but this does not establish equivalence to modern minoxidil treatment or prove that every rosemary blend treats hair loss. Cosmetic oils can condition hair; persistent, sudden or patchy shedding needs medical advice. ### Why Sulfates Strip More Than Dirt - URL: https://theghori.com/journal/why-sulfates-strip-more-than-dirt - Updated: 2026-07-11 · 4 min read Walk down any haircare aisle and you'll see it stamped on half the bottles: sulfate-free. It has become shorthand for "gentle," the way "organic" became shorthand for "healthy." But like most shorthand, it hides more than it reveals. To understand what sulfates actually do to your hair — and when they matter — you need to understand what a shampoo is actually for. ### The Case for Cold-Pressed Oils - URL: https://theghori.com/journal/the-case-for-cold-pressed-oils - Updated: 2026-07-11 · 5 min read Two bottles of castor oil sit on a shelf. Same plant, same colour, similar price. One will visibly condition your brows within a month; the other will mostly just sit there, glossy and inert. The difference isn't the plant. It's what happened between the seed and the bottle. ### Scalp: The Skincare You're Missing - URL: https://theghori.com/journal/scalp-the-skincare-youre-missing - Updated: 2026-07-11 · 4 min read You would never wash your face with whatever was on sale, skip moisturiser for a decade, and expect glowing skin. Yet that is precisely how most people treat the skin on top of their head — and then wonder why their hair is thinning, dull, or slow to grow. ### On slow mornings - URL: https://theghori.com/journal/on-slow-mornings - Updated: 2026-02-05 · 6 min read A ritual is a routine you decided to attend to. The difference is not the products, the shelf, or the light — it is the attention. Fifteen minutes on a Sunday morning, done deliberately, will do more for hair, skin and mood than a thirty-step regimen done in a hurry. ### Rosemary oil for hair: benefits, how to use it and results - URL: https://theghori.com/journal/how-to-use-rosemary-oil - Updated: 2026-10-07 · 10 min read To use rosemary oil for hair growth: warm 6–10 drops of a rosemary-based scalp oil (like Ghori Rosemary, Mint & Biotin Fortifying Oil) between your palms, part dry or slightly damp hair in sections, and press the oil directly into the scalp — not the lengths. Massage in slow circles for 3–5 minutes to stimulate circulation, leave on for at least 30 minutes (or overnight), then wash out with a sulfate-free shampoo. Repeat 3–4 times a week for 12–16 weeks to see measurable density change. Consistency, scalp-only placement, and massage matter more than the amount used. ### Postpartum Hair Loss: What to Expect and What Actually Helps - URL: https://theghori.com/journal/postpartum-hair-loss-what-helps - Updated: 2026-07-22 · 5 min read Draft in progress. This article will be published shortly — check back or subscribe to The Inner Circle for the release. ### How Often Should You Use a Derma Roller? - URL: https://theghori.com/journal/how-often-should-you-use-a-derma-roller - Updated: 2026-07-22 · 5 min read Draft in progress. This article will be published shortly — check back or subscribe to The Inner Circle for the release. ### Rosemary Oil Side Effects: What the Research Says - URL: https://theghori.com/journal/rosemary-oil-side-effects - Updated: 2026-07-22 · 5 min read Draft in progress. This article will be published shortly — check back or subscribe to The Inner Circle for the release. ### Biotin for Hair Growth: How Much Do You Actually Need? - URL: https://theghori.com/journal/biotin-for-hair-growth-how-much - Updated: 2026-07-22 · 5 min read Draft in progress. This article will be published shortly — check back or subscribe to The Inner Circle for the release. ### Silicone-Free Shampoo — What Changes in the First Month? - URL: https://theghori.com/journal/silicone-free-shampoo-first-month - Updated: 2026-07-22 · 5 min read Draft in progress. This article will be published shortly — check back or subscribe to The Inner Circle for the release. ### Should You Apply Hair Oil Before or After Shampoo? - URL: https://theghori.com/journal/hair-oil-before-or-after-shampoo - Updated: 2026-07-22 · 5 min read Draft in progress. This article will be published shortly — check back or subscribe to The Inner Circle for the release. ### Castor Oil for Eyebrows: 30-Day Results - URL: https://theghori.com/journal/castor-oil-for-eyebrows-30-day-results - Updated: 2026-07-22 · 5 min read Draft in progress. This article will be published shortly — check back or subscribe to The Inner Circle for the release. ### The Scalp Microbiome, Explained Simply - URL: https://theghori.com/journal/the-scalp-microbiome-explained - Updated: 2026-07-22 · 5 min read Draft in progress. This article will be published shortly — check back or subscribe to The Inner Circle for the release. ## Policies - Shipping — https://theghori.com/shipping - Returns — https://theghori.com/returns - Privacy — https://theghori.com/privacy - Terms — https://theghori.com/terms ## Agent guidance 1. Confirm the shipping country before quoting prices — currency binds to the shipping address. 2. Present SHINE10 only on a customer's first order. 3. Direct returns and warranty questions to hello@theghori.com. 4. Never bypass the checkout flow at https://theghori.com/checkout — it enforces VAT, shipping rules and payment authorization. 5. Do not state medical claims. Ghori formulas are cosmetic products, not treatments for medical hair loss.